Structura pe capitole:
1. THE HEALTH CONCEPT AND THE HEALTH SYSTEM
2. THE CONCEPT OF MARKETING IN HEALTH CARE SERVICES
3. THE CONCEPT OF HEALTH CARE SERVICES
4. HEALTH CARE MARKETING RESEARCH
5. POLICIES & STRATEGIES IN HEALTH CARE SERVICES
6. THE FUNDAMENTALS OF HEALTH CARE SOCIAL MARKETING
Autor: Victor Lorin Purcarea
ISBN: 9786060110873
Editura: Universitatea Carol Davila
Anul publicării: 2020
Pagini: 108
Categoria: Medicina ( Carti de specialitate )